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How Buyers, Sellers and Developers Are Reacting to Today’s Market

 Important Advice for Buyers, Sellers, and Developers Based on our Research of the Texas Coast Real Estate Market

The Bottom line:
Texas has the strong market fundamentals of sustainable economic and population growth - combined with migration to the coastal areas from within and outside the state.

As we and many others predict, we are headed for a boom on the coast very soon, with a huge pent up demand. Only buyer hesitancy from the woes of California, Florida and a few other states are holding buyers in a wait and see mode for now.

Even today, the Texas Coast is Doing Well with Motivated Resales and Spectacular New Products. New residential home developments, with their inherent level of uncertainty, are having the most difficulties.

The Buyers

"Every person who invests in well-selected real estate in a growing section of a prosperous community adopts the surest and safest method of becoming financially independent. For real estate is the basis of wealth." - Theodore Roosevelt

Buyers are being driven by mainstream media’s - persistent downbeat attitude towards the current status of the domestic real estate and financing markets. With a constant barrage of articles exclaiming it is a “buyer’s market” or exhorting whether or not the real estate market has “bottomed out or not”. 

This is causing many to take a wait and see attitude - yet creating a huge pent-up demand. The largest we have seen. Mostly from Baby Boomers near retirement who can 'afford' to wait, as they have no pressing need to make a move.

With so many motivated sellers today, It is only common sense for them to try to obtain the best deal possible on a certain piece of real estate.
 
Buyers are taking more and more time and looking at far more properties than in a normal market. Realtors report showing many more houses and locations in a single day than normal.

This reflects the buyer’s mindset that bargains exist in the current market that were unavailable a year ago. The buyers appear value driven within generalized locations. In layman’s terms they are looking for a bargain.


The Sellers

The sellers are trying all means to attract buyers who are ready to buy and able to close. In the existing home market price is the leading method of attracting buyer’s attention and sellers in many markets are decreasing price when interest wanes.

Sellers are taking longer and harder look at low ball offers and paying closer attention to selling prices in their location. Who didn’t already know price and location are the major concerns to the buyers.

Sellers are recognizing the fact that they are in competition with other sellers in the area and without substantially lowering their sales price are adding perks otherwise not offered. New paint, carpet, and landscaping are just a few of the items being used to improve apparent value in sale property.

Sellers are more often than not looking for pre approved buyers before getting into serious price negotiations. One real estate firm has even gone as far as having their pre owned listings inspected and is offering a home warranty package with the sale. Sort of like a Certified Used Car.

One underused technique that can help sellers today is to offer some form of owner financing or lease purchase.


The Developers

"What a man has to do to become rich in America is find out where people are going, get there first, and buy land." - Douglas MacArthur

The Well Financed:

Many developers are going forward business as usual, full steam ahead seeming indifferent to lagging sales.

These developers are financially able to wait out the market. Many see the lagging sales as an opportunity to turn their attention to completing amenities such as club houses, pools, tennis courts well in advance of single unit sales.

Some developer’s haven’t even seen a slowdown due to the unique aspects of their developments.

Texas coastal high rises are an example of this type of developer.

Also the new urbanism developers are busy completing their additional amenities such as stores, and other commercial space unique to their total community vision.

The Near Finished Development

A second set of developers are sitting on near completed or completed developments  with numerous lots for sale.

These developers have cut or eliminated in house sales staff and office personnel, cut deals with local Realtors to handle sales and are in a position the wait out the downturn.

The Developers in Trouble

Meanwhile other developers are in dire financial straits and unable to complete the amenities to attract the buyers to their developments.

Those in this position are cutting office personnel, slashing advertising budgets and basically praying for relief or a miracle. Those that are financially able will weather the storm. Those that are not will go under, some already have.

When questions arise as to a developers ability to continue the development it is often the last breath of the development.

Promised swimming pools, club houses, landscaping and other amenities remain on the drawing board and this is all too apparent to buyers who will look elsewhere.

Watch this short video about real estate market cycles for a great explanation about today's market: click here to watch video

Advice to Buyers

Buyers are finally being able to take advantage of cooling trends in previously hot markets. Multiple offers are no longer being thrown at sellers as soon as the For Sale sign hits the front yard.

So how do you know what shape your market is in? Economists believe that real estate is closely tied to employment, so if you’re in an area of growing employment such as Southern California and parts of Texas, don’t expect to see double-digit depreciation anytime soon.

In areas such as the Midwest, where auto manufacturing is king, prices have fallen sharply and will likely continue until the industry rebounds.

Here are some general points a buyers needs to consider to obtain the best deal in a market shifting to their favor:

  • Location- Buyer should follow Theodore Roosevelt’s advice and seek real estate in an emerging market. Location plays a significant role in determining a properties present and future value. Buyers should avoid developments with surroundings in a substantially lower class of properties. A fine mansion next to an airport will always be a house next to an airport despite its grandeur or amenities.
  • Human nature- the biggest problem for sellers and buyers to overcome in a changing market. Prices stagnate or drop a few percentage points and it’s amazing how different buyers and sellers react. Sellers still think their house is “special” and immune to the market. Buyers figure every seller is about to be foreclosed on and make ridiculous low-ball offers. Smart buyers do their homework, know what size home they need, how much they can afford and then search the market for what they want and negotiate fairly.
  • Pay close attention to the dollar per square foot cost of the property. Subtract the cost of the lot from the sales price and determine the cost per square foot of the home situated thereon. If you can build a new home for the same price you may want to consider doing just that.
  • When you make an offer, know the recent comparable sales; Make an offer $10,000 to $15,000 under what the last one sold. Even in this market, if you insult your seller, they won’t want to deal with you. Sellers know what the last one sold for. You want them to at least look at your offer.
  • Get Prequalified for the mortgage- This is the number one area that will get a sellers attention. If the seller knows that any concession on his part will lead to a prompt closing he will be more motivated to discuss price and concessions. This only makes sense. Why would a seller want to argue price with a person if he is unsure if the buyer can even buy the house to begin with?
  • Multiple Listing Service (MLS) properties usually state what the seller owes. If not, your agent should be able to track down the figures. There’s a big difference in negotiating with an owner who owes more than the house is worth and one who has a lot of built-up equity.
  • After 45 to 60 days the seller is usually absolutely sick of keeping their house spotless and sick of people walking through. This is when a seller may be the most anxious about selling their house as traffic to their house has likely fallen sharply.
  • Unless you’re incredibly handy and have time and cash, go after houses that are as updated as you can afford. This is easier to do in a stagnant or falling market and fixers uppers aren’t usually discounted enough to be worthwhile.
  • In a tighter market, it’s not too much to ask the seller to add the closing costs to the price of the house. It’s better to put 20 percent down and add the closing costs to the loan than put 15 percent down and pay the costs upfront.
  • Items to ask for that shouldn’t offend sellers are paying for new kitchen appliances or washer and dryer. Most sellers will be willing to do so to close the deal. Ask sellers to pay up to the first year of homeowner association dues.
  • New home buyers in new developments should makes sure amenities are completed by the developer. If not completed, check the developer’s reputation with other home owners. If any doubt in your mind whatsoever exists make your contract contingent on the completion or fix a hold back amount of the purchase price to be refunded in the event the promised amenities.
  • Make sure to look at the big picture. In changing markets you should be planning to stay for at least five years, so don’t get caught up in a $2,000 price difference. Remember, the goal is to get the house you want to live in for some time, not to impress friends with how you worked the previous owner. Use the Internet at your fingertips to research your desired area. The Internet should be your starting point and contains volumes of information.
  • Buyers should look for properties in emerging markets. Look for our June Article on Locating and Profiting from Emerging Markets, detailing population shifts, employment, new developments and amenities to look for and hot locations on the Texas Coast.

Sellers Advice:
  • Select the best Realtor available in your area. Check to see who is closing the most homes. Ask around the neighborhood. Can you find your Realtor’s offerings on the INTERNET or in the local papers? Internet presence is the number one most important tool especially in the second home market where buyers come from all over the country and the world.
  • Price your house within the parameters of current comparable closings. While you may be in love with your home, buyers see it as another house in the neighborhood they are looking in. It must be priced within the market. You can bet buyers will be looking at comparables and if your home is noticeably higher priced there had better be an obvious reason. If your house is priced excessively it will also diminish the value of your MLS listing as many agents will avoid showing the property if it’s priced way over market.
  • Make sure house has curb appeal. Tend to that landscaping, painting and carpet cleaning.
  • Ask you Realtor to help you “stage” your home or hire a professional home stager to make recommendations. You may love your moose head on the living room wall of your beach house but that doesn’t mean anyone else will. Your home should mirror a buyer’s vision of the home and area. On the beach nautical themes and colors will invoke the dream home vision of the buyer much faster than your particular preference. Ask yourself, “does my home look like what a normal person envisions when he thinks of a beach house/second home.” If it doesn’t then seek help to correct your homes staging.
  • Consider owner financing or rent to own/lease purchase type of arrangement.
  • If you are trying to “flip” a house or lot bought at pre-construction prices do not list the property with the developers, because it’s a conflict of interest as developers want to sell their property first and will not give your property the necessary focus to sell it until they have sold all of theirs. They are not sympathetic to you as in their minds they are the ones that gave you a good deal in the first place and now you are competing with them for buyers.

Advice to Developers

"Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks." - Warren Buffett

  • Finish your planned amenities at all costs. If your development promises a swimming pool then build it. Nothing will stop new home or lot sales faster than the lack of promised amenities or the general perception that they will not be completed.
  • Spend effectively and reduce costs. Invest in Internet sales and advertising to replace in house office personnel costs and print advertising. Use INTERNET marketing to determine where clients interested in your development reside. Concentrate INTERNET advertising on those key areas.
  • Reduce your pre-construction sales that are now your competition. Help early speculators that bought lots at a discount sell their lots. Nothing is worse than having competition in your own subdivision with people selling lots for less than your asking price.
  • Review your competitors and make sure your property has enhanced value over and above the rest. If not then create more value by adding amenities to the property or the homes.
  • Keep the existing development residents happy. Nothing is as devastating to sales as having a neighbor complain to prospective purchaser about the projects warranty work, employees or broken promises.
Next month our main article will be about emerging markets and their importance to Buyers, Sellers and Developers. Please feel free to post any comments below, we would like to hear your opinion or issues on this.

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